RESULTS OF OUR WORK
The Background
BRITAM launched new insurance services targeting the mass market in Kenya. Besides the traditional insurance products, they also came up with a pension scheme targeting the huge informal sector across the country.
Insurance services are commonly frowned upon by the average Kenyan since they’re deemed to be unaffordable and only meant for “white collar” workers…
The Solution
We designed aggressive BTL campaigns that combined direct sales, outdoor advertising, retail blitzs & consumer road shows across the country.
The Results
• Created huge public hype & attracted media coverage that gave unprecedented PR mileage to the campaigns..
• Generated 113% leads above set targets..
PROJECT FEATURES
Our contribution to this project
Brand Promotions
