RESULTS OF OUR WORK
The Background
Co-operative Bank launched a channel migration campaign aimed at decongesting it’s banking halls
across the country.
The Solution
We Initiated an aggressive consumer behaviour change campaign aimed at creating product trial & building
public adoption of the bank’s alternative solutions..
We executed highly disruptive and impactful in-store consumer engagements & face-to-face promotions that drove sign-ups beyond expected levels..
The Results
Target achievement of consumer migration volumes
Very successful start to a medium-long term behaviour change campaign for the Kenyan banking population..
PROJECT FEATURES
Our contribution to this project
Brand Promotions
Demand Creation
