THE CHALLENGE
The consumer market has shifted. Shoppers are now hooked to cooking their favourite chapati’s with liquid cooking oil. Kenya’s No.1 chapati cooking fat suffers a big blow – market share shrinkage and consumer apathy. There was an urgent need to generate new consumer conversions & re-ignite consumer & trade loyalty.
![](https://plus2.co.ke/motion-pictures/wp-content/uploads/2019/05/20170310_122344-min.png)
![](https://plus2.co.ke/motion-pictures/wp-content/uploads/2019/05/Additional-min.png)
![](https://plus2.co.ke/motion-pictures/wp-content/uploads/2019/05/IMG_20170322_155039-min.png)
![](https://plus2.co.ke/motion-pictures/wp-content/uploads/2019/05/Cover_Image-min.png)
THE SOLUTION
We set out on a multi-pronged market campaign that undertook.
- Door-to-door retail audits & product seeding campaign
- Retail trade product incentives to induce bulk purchase
- Door-to-door residential campaigns
- Impactful roadshows & consumer interactions
- Distributor audits & territorial market mapping
- Redesigned RTM
- Installation of brand visibility
![](https://plus2.co.ke/motion-pictures/wp-content/uploads/2019/05/2nd_Option.png)
THE RESULT
Universal retail trade product availability, renewed trade & consumer brand loyalty all yielding to 40% growth in market share.
PROJECT FEATURES
Our contribution to this project
![](https://plus2.co.ke/motion-pictures/wp-content/uploads/2019/05/Demand-Creation-2.png)
Demand Creation
![](https://plus2.co.ke/motion-pictures/wp-content/uploads/2019/05/Brand-Promotion.png)
Brand Promotions
![](https://plus2.co.ke/motion-pictures/wp-content/uploads/2019/05/AdTruck.png)