RESULTS OF OUR WORK
KWESE TV sports had partnered with NTV to air free world-cup matches for the huge Kenyan audience of football fans. Being a new brand, KWESE TV was hitherto unknown in the market and there was high need for generating quick captive audience for its other sports programs.
1) We created KWESE/NTV mini sports stadiums at high foot-fall points across the city.
2) We conducted national road shows to popularise the partnership and draw viewership across the country.
3) We conducted highly visible and tactical street storms on the days with popular matches across all the big cities.
KWESE/NTV world-cup audience grew beyond anticipated volumes which made it easy for market penetration in a highly segmented TV market.