RESULTS OF OUR WORK
Mortein doom sales had started falling after stagnating for a long time. There was an urgent need to reconnect with both the retail trade & general consumers and re-assure them of Mortein’s superior product quality and value pricing.
We conducted retail market audits to identify product market share ahead of campaigns kick-off. We then followed-up with aggressive door-to-door retail seeding campaigns targeting each and every shop, kiosk, supermarket etc. We had a parallel consumer trade promotion with attractive volume discounts.
MAKING IT EXTRAORDINARY
For the upcountry markets, we coincided our campaigns with the market days. We moved larger SKU’s and volume sales into the retail trade, and got more consumer connections that drove sales beyond target levels. We also conducted product visibility drives through POS installations &postering across the general trade.