RESULTS OF OUR WORK
The Challenge
Philips introduced this new product in a market heavily dominated by the more popular American brand Wahl. Philips clippers were not easily accepted by both the large retail & consumer market segments, making it extremely necessary to look for a more ingenious market penetration strategy.
The Solution
We conducted free shaves to consumers in order to demonstrate the efficacy and smoothness of Philips clippers.
We lent out the clippers to barbers at no cost to encourage them to try out and get the superior feel of Philips clippers.
The Result
Huge market acceptance of Philips clippers with 20% retail penetration within CBD and unit sales of 25% above target.
PROJECT FEATURES
Our contribution to this project
Demand Creation
Brand Promotions
