CASE STUDY

Philips

The Background;

  • Philips is a household name in Kenya well known for its innovative  inventions and manufacturing of quality products.
  • The company launched the Philips Air fryers - a high quality product that allows one to cook their favorite meals without using cooking oil.

 

The Brief;

  • To create awareness & quick adoption of the Air Fryers
  • Generate sales and achieve set targets

 

The Execution;
We undertook a NCP targeting the middle- high income consumers through intensive mall activations. We targeted female consumers who are the key household decision makers  - conducted wet sampling & sales

 

The Results;

  • Achieved 115% of targeted sales.
  • Built a strong base for adoption and brand love for the air fryers in Kenya – Phase 11 coming soon…!!
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