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- Philips is a household name in Kenya well known for its innovative inventions and manufacturing of quality products.
- The company launched the Philips Air fryers - a high quality product that allows one to cook their favorite meals without using cooking oil.
- To create awareness & quick adoption of the Air Fryers
- Generate sales and achieve set targets
We undertook a NCP targeting the middle- high income consumers through intensive mall activations. We targeted female consumers who are the key household decision makers - conducted wet sampling & sales
- Achieved 115% of targeted sales.
- Built a strong base for adoption and brand love for the air fryers in Kenya – Phase 11 coming soon…!!