CASE STUDY

Daima

The Background;

  • The dairy industry in Kenya has gone through significant transformation over the last couple of years. Established players have witnessed stiff competition from new entrants, this not to mention the mergers, acquisitions, new product lines etc.

 

The Brief;

  • Amidst the above scenario DAIMA launched a new brand of healthy yoghurt that is richer, tastier & creamier targeting the mass market.
  • Conduct product seeding & generate consumer sales..

 

The Execution;
We executed a huge consumer & retail campaign targeting the low-middle income consumers. The 360 degree campaign was multi pronged – retail audits & seeding, consumer sales, POS placements, Route to market redesign &  digital promotions..

 

The Results;

  • Big success, we created a huge buzz that was covered on National media and entrenched the new brand as the “go to” in it’s category.
  • Generated 130% saless above set targets..

 

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