SECRETS TO MARKETING YOUR BRAND
Questioning everything, everywhere with OnePulse
May 31, 2019
SECRETS TO MARKETING YOUR BRAND: CRACKING THE CODES
Building a brand from scratch is overwhelming. A lot comes into play when trying to build a startup than many entrepreneurs anticipate. For a brand to be able to steal the market share, great marketing has to be done. Marketing requires planning and strategy for it to be fruitful. The good thing about marketing is its versatility. Marketing can range from high to low budget. Marketing your business on a limited budget is very possible. All you need is to get creative and think out of the box. Are you a budding entrepreneur struggling to get your brand out there? Don’t fret. Here are some ways that will help you achieve every marketing goal on your list!
Social Media Marketing
Did you know that nearly two-thirds of adults in developed countries use social media? Popular social media platforms include Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google Plus, Pinterest, among many others. Social media is a powerful marketing tool for businesses of all sizes. Great marketing on social media can bring remarkable success to your business by driving leads and sales. Social media marketing includes posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. Just like any other form of marketing your business goals are to be heavily considered while using this powerful tool. Your business type should help you in identifying the best social media marketing strategy. For example, a photography business will get a lot of high value from a strong presence on Instagram and Facebook. Social media marketing can help you build conversions, create website traffic, create brand awareness, among others. The more engaged your audience is on social media networks, the easier it will be for you to reach prospects and customers.
Partnering with other complementary businesses
This is a cheap way of advertising especially for startups with a limited budget. Partnering with businesses that are in the same line as yours will help you achieve a lot. There is always an added credibility when another business recommends you. There are a couple of strategies that you can use as a business to help grow each other, these are:
1. Offering to share postage costs and include your flyer with other business’ mail when doing direct mail marketing.
2. Requesting businesses with a physical retail space to put your business cards in the customer waiting area.
3. Exchanging customer lists and offering to pay the business a commission for every sale made.
Media
Conventional advertising mediums such as TV, radio and newspaper ads can be extremely effective if used well. Unfortunately, they are quite costly and hard to measure effectiveness. However, getting your business featured in media is free marketing. Getting interviewed on TV, radio or print, creating publicity stunts, sponsoring events, giving back to the community and sending out a press release prior to the event will help you build your brand.
Google AdWords
Google AdWords is another effective mode of marketing. With time it has been embraced by lots and lots of people. This online advertising service is developed by Google. Advertisers normally pay to display short clips and product listings within the Google ad network. Advertisers pay when Google users click on the advertising copy. Google then shares the generated income with website owners. Google AdWords’ is based on cookies and keywords determined by advertisers.
Contests and giveaways
We all love free gifts. Don’t we? Giving away things…they don’t have to be expensive, will grow your brand insanely. Like I mentioned earlier, every mode of marketing needs a strategy. Making the giveaways or contests interesting, fun and attractive will go a long way. Gifts such as notepads, pens, fridge magnets etc. with your advertising on it work like a charm. Giveaway desirable or fun items to gain goodwill, build brand awareness and connect with potential customers. Poor execution of marketing strategies can derail even the best of products. Understanding your target customer will make marketing a smooth ride for you. There are lots of ways to market your brand and I will definitely share them with you. Have you given up on trying to get your business penetrate the market? Try these amazing ways and thank me later!
