THE CHALLENGE
NIC Bank has been on a sustained growth trajectory over the past 5 yrs. In line with strategic plans, many new up-country branches were opened in hitherto non-traditional markets. NIC bank is relatively unknown up-country, many customers are still unaware of it's presence in the neighborhood leave alone what the bank offers.
The Brief
NIC Bank has been on a sustained growth trajectory over the past 5 yrs. In line with strategic plans, many new upcountry branches were opened in hitherto non-traditional markets. NIC Bank being a relatively unknown brand upcountry, many potential customers were still unaware of its presence in the neighborhood leave alone what products the bank offers.
THE SOLUTION
We conducted an aggressive multi-faceted campaign involving.
- Niche retail recruitment – SME banking & asset finance
- Corporate accounts drive
- Salary accounts promotions
- Individual Accounts opening
- Retail trade incentives
- Generation of credible leads targeting income earner of 45k and above
- Surgical road-shows to raise brand awareness
MAKING IT EXTRAORDINARY
Along with the above activities we set up mobile banking kiosks using the versatile AdTruck which went directly to where the desired audience were. We also ran night activations which dazzled upcountry consumers and helped to generate viral word of mouth.
THE RESULT
Exceeded target metrics at all consumer touch-points by an average of 45% across all the markets we went to. Great acceptance by the local business community & general public resulting in revamped branch operations and expansion of local market share.
PROJECT FEATURES
Our contribution to this project
Brand Promotions
