The Kenyan mobile phone market was ablaze with air-time price wars between the 2 dominant players. Targeting the mass market, both Telcos went into a cut throat competition aimed at growing their subscriber base.
The average consumer was confused on which mobile platform offers the highest value.
LG saw a great opportunity to launch low priced dual-sim mobile phones thus offering consumers a chance to benefit from both Telcos offers.
The catch was LG had to move with lightening speed in order reap the full benefits of first mover advantage.
We quickly designed a NCP targeting the mass market, mobile phone retailers & distributors aimed at creating awareness & adoption of the new handsets.