Red bull

The Background;
Red Bull’s market was under heavy attack by new imported energy drinks. We needed to re-ignite & strengthen Red Bull’s positioning as an International brand with strong attributes – quality energy drink & mixer..

The Brief;

  • Conduct impactful in-bar BTL activations aimed at highlighting Red Bulls attributes – Quality energy drink & mixer.
  • Grow Red Bull’s market shares in Key outlets and provide a brand sustainability strategy..

The Execution;
We executed impactful in-bar consumer engagements that drove brand adoption & sales beyond expected levels..
We also created huge in-door brand visibility & rewarded both retail and consumer clients who met set criteria..

The Results;

  • Target achievement – retail sales
  • Brand reconnection with it’s core clientele – sustained and grew market shares for Red Bull.