CASE STUDY

Q FM

The Background;
NMG launched a new radio station QFM targeting the vibrant Kenyan youth. This move came at a time when the air waves were too congested, consumers were spoilt for choice on which radio station to tune to..

The Brief;

  • Differentiate QFM and make it a TOM brand in the consumers mind.
  • Grow QFM’s market share and build brand love across the entire country.


The Execution;
We conducted 360 degrees BTL executions; well targeted &  precision road shows, AdTruck campaigns, Street activations, Door-to-door in-store activations, Outdoor branding (signage, billboards, wall painting etc.), niche trade activations, In-bar promotions etc..

The Results;

  • QFM ratings and audience reach grew by 70% within 2 months..
  • We established dominant QFM outlets & territories across the country
  • QFM became the new “talk of town” and most adored brand by the key clientele..

 

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