CASE STUDY

Co-operative Bank of Kenya

The Background;

  • Co-operative Bank launched a channel migration campaign aimed at decongesting it’s banking halls across the country.

 

The Brief;

  • Conduct impactful BTL activations aimed at highlighting the alternative banking options – Mobile money, Agent banking, Express cheque deposits etc.
  • Conduct consumer trial & build public adoption of alternative solutions..

 

The Execution;
We executed highly disruptive and impactful in-store consumer engagements that drove sign-ups beyond expected levels..

 

The Results;

  • Target achievement of consumer migration volumes
  • Very successful start to a medium-longterm behaviour change campaign for the Kenyan banking population..

 

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