Co-operative Bank of Kenya
BACK TO CASE STUDIES
- Co-operative Bank launched a channel migration campaign aimed at decongesting it’s banking halls across the country.
- Conduct impactful BTL activations aimed at highlighting the alternative banking options – Mobile money, Agent banking, Express cheque deposits etc.
- Conduct consumer trial & build public adoption of alternative solutions..
We executed highly disruptive and impactful in-store consumer engagements that drove sign-ups beyond expected levels..
- Target achievement of consumer migration volumes
- Very successful start to a medium-longterm behaviour change campaign for the Kenyan banking population..