CASE STUDY

Britam

The Background;

  • BRITAM launched new insurance services targeting the mass market in Kenya. Besides the traditional insurance products, they also came up with a pension scheme targeting the huge informal sector across the country.
  • Insurance services are commonly frowned upon by the average Kenyan since they’re deemed to be unaffordable and only meant for “white collar” workers…

 

The Brief;

  • To create massive public awareness & quick adoption of  Britam’s insurance & pension services.
  • Generate sales leads and achieve set targets

 

The Execution;
We designed an aggressive BTL campaign that combined direct sales, outdoor advertising, retail blitz & consumer road shows across the country.

 

The Results;

  • Created huge hype & attracted media coverage that gave unprecedented PR mileage to the campaign..
  • Generated 113% leads above set targets..
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